Fiscal Year 2000 Integrated Strategic Plan


Increasing collaboration, understanding and sharing information

The Missouri Department of Natural Resources has opportunities to collaborate and communicate with the many stakeholders involved in natural, energy and cultural resource use, protection and preservation. Through this, we strive to strengthen decisions made within the department as related to natural, cultural and energy issues. We also hope that all Missourians will consider the impact of their decisions and how they may affect our resources and the environment. Through this understanding, we also hope to foster an environmental ethic. While much of the discussion is through routine activities, the department wants to improve these efforts by increasing collaborative involvement and the effective gathering and exchange of information.

To increase understanding, opportunities also must be developed for study and discussion of natural, cultural and energy related information. Decisions then can be made resulting in either actions to achieve our mission, or individual actions to enhance our natural, cultural and energy resources.

With sound, unbiased information and forums for exchange, we can increase our collaborative efforts with those impacted by our actions such as the public, the regulated community and various governmental agencies. Through these partnerships, we can better work to preserve and protect our natural, cultural and energy resources and to inspire their enjoyment and responsible use for present and future generations.


Strengthen resource understanding and informed decision making on natural, cultural and energy issues.


Improved understanding of resource issues resulting in informed decision making

Ownership in resource decisions

Outcome A

Improved understanding of resource issues resulting in informed decision making

Outcome Measures
Missouri Resources subscription demographics

Survey results from "Conservation Monitor" conducted by the Missouri Department of Conservation

Survey results from inquiries as to energy choices and their relation to environmental and economic vitality

Objective 1
Increase the access to all DNR information products and services.

Objective Measures
Number of inquiries for information

Percent of information products and services accessible to customers with special physical or sensory needs

Percent increase in communications infrastructure capability

Number of teachers served through workshops

Number of visitors at departmental sponsored events and facilities

Number of external scientific or historical research requests or demonstration projects approved

Numbers of educational outreach programs given

Number of volunteer water quality monitors trained

Number of Stream Teams

Develop an aggressive program of traveling exhibits for departmental events, and for loan to schools, libraries and other cooperating institutions.

Continue technical assistance involving departmental natural resource management efforts.

Coordinate information and education activities under the guidance of the Public Affairs Resource Team when appropriate.

Provide DNR informational materials at non-departmental access points, such as libraries and schools.

Conduct a study of current information access points, and develop a plan to better coordinate access to information and the appropriate medium for that information.

Produce reports covering results or status of our natural, cultural and energy resources including State of the Environment, Environmental and Energy Indicators, and annual reports.

Increase the information provided, target pertinent natural, cultural and energy resource topics, and improve usability of the DNR web site in coordination with the DNR web team.

Provide quality, targeted information products and services at special events.

Provide workshops and events targeting teachers, including development of educational materials, so they can reach more students with environmentally related information and education.

Survey teachers to assess satisfaction with educational material, workshops and presentations.

Encourage employees to make presentations at schools and community meetings about their work and its impact.

Utilize Missouri Resources as an information outlet for natural, cultural and energy resource issues.

Investigate means to increase Missouri Resources readership among our stakeholders.

Develop a paid advertising strategy for special events.

Continue to provide access to timely and reliable information through the public information network, energy library, and geologic publications.

Objective 2
By June 2000, increase by 10 percent the number of institutions, businesses, policy-makers and general public that request energy information on energy efficiency and use of alternative or renewable energy resources.

Objective Measures
Survey results regarding awareness of energy information, education services and energy choices

Number of requests for information

Continue public information service network. Disseminate energy information publications, news releases and articles.

Conduct surveys of the general public, institutions, businesses and policy makers regarding awareness of energy information and education services and how energy choices relate to environmental and economic vitality.

Continue providing timely and reliable access and research to energy information through and energy library.

Continue energy awareness recognition awards.

Provide energy curriculum designed for instruction in elementary and secondary schools.

Initiate energy and environmental indicator projects.

Objective 3
By July 2000, increase the local media market coverage by five percent.

Objective Percent of media markets in Missouri regularly contacted with populations under 20,000

Survey local media to determine their interests and information needs.

List top three environmental issues by region in the state.

Determine a baseline of all media coverage for fiscal year 1998 and fiscal year 1999.

Visit the top five newspapers, three radio stations, and two television stations in each market.

Call four local reporters a month with story ideas.

Outcome B

Ownership in resource decisions

Outcome Measures
Demographics of groups involved in policy and operational decisions (number, variety, and geo-graphic distribution)

Percent of new and modified policies and programs annually developed with public input

Public attendance at events such as public forums, hearings, and commission meetings

Objective 1
Increase involvement in the environmental decision-making process.

Objective Measures
Number of outreach efforts

Number of public meetings and public hearings conducted by the department

Number of environmental permits issued, which include consideration of the impact on minority and low-income populations (environmental justice considerations)

Number of projects supported through partnerships

Revise departmental comment cards to elicit more feedback.

Randomly survey the public to determine their need for environmental assistance and information as well as image of DNR; develop marketing strategy based on survey results by fiscal year 2000.

Develop a more comprehensive list of minority media outlets to receive our news releases and advertising.

Develop a strategy for addressing environmental justice in the decision-making process.

Access information on minority and low-income populations in Missouri from state and federal agencies.

Host public meetings, hearings and other opportunities for exchange of information and discussion of issues impacting our natural, cultural and energy resources.

Maintain effective communication linkage with local elected officials and members of the general assembly.

Promote the interaction of advisory committees, interest groups, friends groups and the public at large in all aspects of the park system’s planning process.

Gather public input during periodic reviews of each of the state parks and historic sites conceptual development plans.

Use the Internet and departmental home page as a source for citizens and employees to monitor and comment on planning and policy development efforts.

Periodically survey the public to gather input on operations, development, programs, service quality and delivery.

Objective 2
Increase public and private partnerships and agency collaborations.

Objective Number of interagency and intra-agency agreements

Number of collaborative showcase projects identified and implemented

Number of active recycling and waste-reduction programs within DNR

Number of audit-based energy-efficiency projects within DNR

Seek establishment of a Missouri State Park Foundation, with a broad-based membership for support of the state park system.

Continue integration of the DNR Strategic Plan with other agencies in areas of shared interest.

Seek creative partnerships with public and private organizations to successfully address resource issues.

Implement annually within DNR, at least two new collaborative projects that reflect sound environmental management, so as to lead by example. In addition, implement two collaborative projects annually, with other state, federal, and private partners, that reflect sound environmental management. Highlight the results of these projects through publications.

Facilitate selection and completion of these projects through the DNR Pollution Prevention Work Group.

Within the department, seek the purchase and use of environmentally preferable products including those made of recycled material or which have low toxicity when the products meet required specifications.

Nurture resource stewardship through a partnership with Division of State Park volunteers.

Objective 3
Improve the recognition of the multimedia impacts of environmental issues. 3

Objective Measures
Number of staff trained in multimedia

Number of projects coordinated between programs and divisions

Number of nonregulatory "white hat" site visits, which identify multimedia environmental problems

Provide multimedia training for field staff and conduct multimedia evaluations of facilities.

Begin implementation of the initiative to address water quality issues in the Table Rock Lake watershed.

Implement a project for "one-stop service" which includes the following:

  1. Key identifiers added to permits issued to a single facility
  2. Sites linked through latitude and longitude location coordinates

Prepare and distribute a series of fact papers on environmental pollutants.

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